Apop Biosciences Pty Ltd (we, our, us) comply with the Australian Privacy Principles contained in the Privacy Amendment (Enhancing Privacy Protection) Bill 2012 amending the Privacy Act 1988(Cth).

This policy is in addition to Apop Biosciences Terms of Service governing the website and should be read in conjunction with the Terms of Service. Apop Biosciences recognises that your privacy is very important to you and that you have a right to control your personal information. We know that providing personal information is an act of trust and we take that seriously.

This Privacy Policy outlines the type of personal information we may hold, the purposes for which it is held, and how that information is collected, held, used and disclosed. Our site may provide links to third-party websites. Apop Biosciences is not responsible for the conduct of non- Apop Biosciences companies linked to this site. You should refer to the privacy notices and policies of any third-party sites.

How different types of personal information are collected?

The personal information that we collect could include your name, the organisation you work for and ABN, your physical address, postal address, telephone and fax numbers, and your email address. In some circumstances, a failure to provide such information could result in us being unable to assist you or provide our products or services to you.

We primarily collect information about you when you use or request a product or service, when you communicate with us by email, in writing or in person.

We will only collect information about an individual for purposes that are relevant to our business. For example, we may collect an individual’s name, contact information and other details relevant to our business relationship with that person. In some cases, we may also be required by law to collect personal information, for example, occupational health and safety laws. This information may be required to respect an individual’s request or provide our services.

In some instances, if all necessary personal information is not provided, we may be unable to assess or process your information or provide you with the products or services you require.

We may also collect anonymous information regarding visitors to our website. This may include Internet Protocol (IP) address, previous sites visited, internet provider location and date and time of the visit.

For what purposes do we collect, hold, use and disclose your personal information?

It is important to know that by using our website:

• You agree that if you submit your personal information to us, we may create a database record about you

• To receive our website services, you agree that we may collect information from you and from your use of our website, and you agree that this information may be disclosed to our service providers

• You agree that we may use cookies on your browser (unless you remove them, please see below for explanation)

• You agree that we may contact you with information about products, special offers, and updates (unless you have stated that you do not wish to receive these communications)

We collect, hold, use and disclose your personal information for the following purposes:

• to provide products or services to you;

• to answer inquiries and provide information or advice about our products or services and/or special offers, and general health advice where appropriate;

• to update our records and keep your contact details up to date;

• to process and respond to any complaint made by you;

• to comply with any law, rule, regulation, lawful and binding determination, decision or direction of a regulator, or in co-operation with any governmental authority of any country (or political sub-division of a country);

• to ask you for your opinion or comments about our products and/or services;

• to promote our products, services and offers to you through a range of mediums, including but not limited to email, social media and third-party online advertising on websites such as Instagram and Google;

• to collect statistical data for marketing analysis; and

• to protect the rights, goodwill or property of Apop Biosciences.

We sometimes handle personal information relying on exemptions under the applicable Act. Under the Australian Privacy Act 1988 (Cth), these include exemptions in relation to (i) employee records; (ii) related bodies corporate; (iii) provision of services to State or Territory authorities; and (iv) overseas operations relating to personal information of non-Australians. Any permitted handling of personal information and under such exemptions will take priority over this Privacy Policy to the extent of any inconsistency.

Services which may be accessed by email include:

• Information on products brought to you by the Apop Biosciences.

• Retail inquiries. Consumers can contact info@apopbiosciences.com which provides support and advice on our range of products.

Services which may be accessed through our website include:

• Online customer purchasing platform

• Information about products and research and development

• Latest news and development.

Our Use of Cookies

Cookies are pieces of information that a website transfers to your computer’s hard disk for record-keeping purposes. Most web browsers are set to accept cookies. However, if you do not wish to receive cookies you may set your browser to refuse cookies. The use of cookies can enhance your enjoyment of what is offered on this website because they can help personalise your experience. Cookies can also help us improve the website by providing aggregate information on how people use the site and which areas are effective and those that are not.

Cookies in and of themselves do not personally identify users, although they do identify a user’s browser. The cookies simply operate as a unique identifier which helps us to know what our users find interesting and useful on our website, almost like a questionnaire. We do not link this information back to other information that you have provided to us. We do not store any information inside cookies.

Website analytics and Social Media Sites

Our website uses Google Analytics, a service that transmits website traffic data to Google servers in the United States. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports provided by Google Analytics to help us understand website traffic and webpage usage.

By using this website, you consent to the processing of data about you by Google in the manner described in Google’s Privacy Policy – external site and for the purposes set out above. You can opt-out of Google Analytics if you disable or refuse the cookie, disable JavaScript, or use the opt-out service provided by Google – external site.

Apop Biosciences also may use interfaces with social media sites such as LinkedIn. If you choose to “like” or “share” information from this website through these services, you should review the privacy policy of that service. If you are a member of a social media site, the interfaces may allow the social media site to connect your visits to this site with other personal information.

Communicating with you

We may contact you at your email or other address (including social media pages), which you provide to us in order to:

• provide you with information that may be of interest regarding our brands, products, and special offers and other matters which may interest you; and or those of you with an email address, to send you an email newsletter.

• By registering to receive email newsletters from Apop Biosciences, you consent to be the recipient of commercial and non-commercial electronic messages from Apop Biosciences and its brands.

• We will not send you advertising information without first asking you whether you wish to have promotional information sent to you.

Opting out of communication

An ‘opt-out’ mechanism is offered, so that you may have the opportunity to decide to not receive marketing or promotional information from us. We will remove you from any of our lists that may be used for communication purposes. At any time, you may contact the company to ‘opt-out’ of any future direct marketing. Additionally on all direct marketing correspondence, the ‘opt-out’ mechanism will be made clear. To contact us on email: info@apopbiosciences.com

How is personal information disclosed?

Personal information held by us is disclosed by us in accordance with the Australian Privacy Principles and the Information Privacy Principles contained in the law and to the extent either is applicable. We will only disclose personal information to a third party where we have your consent, or where the disclosure is permitted or required by law. For example, we may disclose information as follows.

• Apop Biosciences related companies

• External providers, such as suppliers, consultants, and agents, including organisations that provide information technology and infrastructure support services that provide information technology and infrastructure support services

• Tax, financial, audit, and legal advisers

• Government, regulatory and law enforcement bodies

Generally, Apop Biosciences will retain your personal information within Australia only and not use or disclose it to other overseas countries unless otherwise stated in this Privacy Policy.

Security of your personal information

We take precautions including administrative, technical and physical measures to safeguard your personal information against loss, theft, and misuse, as well as against unauthorised access, modification, disclosure, alteration, and destruction. We protect electronic data using a variety of security measures including password access, data back-up, and firewalls.

Keeping personal information up-to-date

We seek to ensure that the personal information it holds is accurate, up-to-date and complete. If we are informed that the information it holds is inaccurate, out-of-date or incomplete, we will correct the information or ensure that the amendments or errors are noted.

What do we do with personal information when it is no longer needed?

We destroy personal information if it is no longer needed for the purposes for which it was collected, or if the law no longer requires us to retain it. We use secure methods to destroy or de-identify the information. We dispose of all hard copy documents and delete electronic information from our systems.

Access and correction

At any time you can advise us of changes to your personal information. You have the right to ask for the personal information held about you and to advise of any inaccuracy. If you make an access request, we will ask you to verify your identity and specify what information you require. Your request must be in writing.

We may ask the reason for your request so we can assist you most effectively. However, you are under no obligation to provide a reason if you do not wish to. We reserve the right to charge a fee for any significant costs incurred by us in providing access to personal information.

Your trust in Apop Biosciences and our brands is very important to us. If at any time you want to know exactly what personal information Apop Biosciences is holding about you, you are welcome to request it by emailing us at info@lifebiotech.com.au

Changing and deleting the information we have about you

If at any time you wish to change personal information that is inaccurate or out of date, please contact us by emailing us at info@apopbiosciences.com and we will change this record. If you wish to have your personal information deleted, please let us know in the same manner as referred to above and we will take all reasonable steps to delete it unless we need to keep it for legal reasons.

Complaints

If you believe your personal information is not properly protected, or that there has been a breach or potential breach of this Privacy Policy or the privacy legislation, please contact us immediately and ask for your complaint or concern to be directed to the CEO

We take breaches seriously and has procedures to help identify and resolve a breach, potential breach or complaint as quickly as possible. This includes appropriate escalation processes to our Legal Counsel and notification processes in the event of a serious breach.

Every complaint is forwarded by the staff member who receives it to the CEO. You will be notified of the process for dealing with the breach or potential breach. Your complaint will be thoroughly investigated and a suitable resolution negotiated with you.

If you are not satisfied with the resolution of your complaint by us, in Australia you may contact the Office of the Australian Information Commissioner (OAIC) (http://www.privacy.gov.au/complaints) who may investigate your complaint.

Further information

Our aim is to respond to all inquiries promptly.

For inquiries or feedback about this policy or for complaints about our handling of personal information, please email the CEO at info@apopbiosciences.com

Future Changes

Our commitment to making our company and brand websites leaders in natural healthcare means that we are constantly adding to and changing this site. Because of this, from time to time, our policies will be reviewed and may be revised. Apop Biosciences reserves the right to change our Privacy Policy at any time and notify you by posting an updated version of the policy on our web site. The amended Privacy Policy will apply between us whether or not we have given you specific notice of any change.

This document was created on 31 March 2022